Communications Guidelines

Every office and department on campus uses publications to provide information about programs and classes, announce events, or solicit support. It is a relatively inexpensive way of communicating with a large number of people.

The staff in the Office of University Relations works to meet the needs of university faculty and staff, as well as maintaining a positive, consistent, and accurate image of the school.

The Office of University and Public Relations is located in the University Relations Studio.

Graphic Identity Guidelines
Support the university and its goals and objectives by helping us project a cohesive, professional image.  Follow the Graphic Standards Guidelines whenever you create SDSM&T communications.
SDSM&T Graphic Standards (.pdf)

Style and Grammar
When writing about the South Dakota School of Mines &Technology and its various departments and programs, the primary focus should be the audience and the intended call to action. Consistent standards for the presentation of materials are also included in the Graphic Standards document available above.

This guide is not intended to answer every question about grammar and style; it instead addresses the frequently encountered issues. For issues and questions not covered in this guide, do not hesitate to call the Office of University Relations.

Style References
Consult The Chicago Manual of Style, sixteenth edition, for answers to any questions not answered in this guide. It is the standard reference book on style used by the Office of University Relations. When material is scholarly or technical, consult manuals specific to the discipline, such as guides by the National Academy of Sciences, the Associated Press, or the Modern Language Association (MLA).

The office's standard dictionary is The American Heritage Dictionary (use the American Heritage citation referenced online at www.Dictionary.com). It is used for spelling, meaning, and word division. If a word is not listed there, go to Webster's Third New International Dictionary (1971) for the last word on words. Another recommended reference work on style, punctuation, and grammar is the Elements of Style, by William Strunk Jr. and E. B. White.

Photography/Media Permission
Make sure you have permission to use photos, video, or audio recordings that feature individuals.
Photo Release Form


 

 

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Graphic Standards booklet

GRAPHIC STANDARDS 
Keep it professional and purposeful by following the SDSM&T Graphic Standards & Style Guide.
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