Every office and department on campus
has a need to publish information about programs and classes,
announce events, or solicit support. The staff in the Office of University Relations works to meet the needs of university faculty and
staff, as well as maintaining a positive, consistent, and accurate image
of the school.
Make sure the publications you produce meet university branding and graphic standards by selecting the right colors, the right fonts, the appropriate SD Mines logo for your project, and understanding our writing style guide.
Download our single-sheet Branding Guidelines Quick Reference and keep it handy. It provides a quick reference for the things you need to know most to keep your publications consistent with SD Mines branding.
In most departments, there are individuals who have access to updating information on your office or department website. Find online resources to help you do this successfully.
Quick Tips for Brand-Consistent Writing
Style and Grammar
When writing about the South Dakota School of Mines &Technology and its various departments and programs, the primary focus should be the audience and the intended call to action. Consistent standards for the presentation of materials are also included in the
Branding Guidelines document available above. (This guide is not intended to answer every question about grammar and style; it instead addresses the frequently encountered issues. For issues and questions not covered in this guide, do not hesitate to call the Office of
Consult The Chicago Manual of Style, sixteenth edition, for answers to any questions not answered in this guide. It is the standard reference book on style used by the Office of University Relations. When material is scholarly or technical, consult manuals specific to the
discipline, such as guides by the National Academy of Sciences, the Associated Press, or the Modern Language Association (MLA).
The office's standard dictionary is The American Heritage Dictionary (use the American Heritage citation referenced online at
www.Dictionary.com). It is used for spelling, meaning, and word division. If a word is not listed there, go to
Webster's Third New International
Dictionary (1971) for the last word on words. Another recommended reference work on style, punctuation, and grammar is the
Elements of Style , by William Strunk Jr. and E. B. White.