Communications Guidelines

Every office and department on campus has a need to publish information about programs and classes, announce events, or solicit support. The staff in the Office of Marketing and Communications works to meet the needs of university faculty and staff, as well as maintaining a positive, consistent, and accurate image of the school. 

Make sure the publications you produce meet university branding and graphic standards by selecting the right colors, the right fonts, the appropriate SD Mines logo for your project, and understanding our writing style guide.
Branding and Style Guide
Quick Branding Guidelines

Printed materials such as business cards and brochures and promotional items likes pens and t-shirts need to be ordered through the university’s purchase order system.  Follow these quick guidelines to help the process go smoothly.
Download Document

In most departments, there are individuals who have access to updating information on your office or department website. Find online resources to help you do this successfully.
Visit Webpage

Quick Tips for Brand-Consistent Writing

Style and Grammar

When writing about the South Dakota School of Mines & Technology and its various departments and programs, the primary focus should be the audience and the intended call to action. Consistent standards for the presentation of materials are also included in the Branding Guidelines document available above. (This guide is not intended to answer every question about grammar and style; it instead addresses the frequently encountered issues. For issues and questions not covered in this guide, do not hesitate to call the Office of Marketing and Communications.)

Style References

Consult The Chicago Manual of Style, sixteenth edition, for answers to any questions not answered in this guide. It is the standard reference book on style used by the Office of Marketing and Communications. When material is scholarly or technical, consult manuals specific to the discipline, such as guides by the National Academy of Sciences, the Associated Press, or the Modern Language Association (MLA).

The office's standard dictionary is The American Heritage Dictionary (use the American Heritage citation referenced online at It is used for spelling, meaning, and word division. If a word is not listed there, go to Webster's Third New International Dictionary (1971) for the last word on words. Another recommended reference work on style, punctuation, and grammar is the Elements of Style , by William Strunk Jr. and E. B. White. 

About the Marketing and Communications Job Request System

Use our online Job Request form when you have a project you need MC to do for you, or help you with. (The form requires you to log in using your network passwords). You can request help with:

  • Advertising
  • Business Cards/Letterhead
  • Event Support/Publicity
  • Graphic Design and Printing
  • Photography
  • News Releases
  • Social Media
  • Website Assistance

Contact us if you have questions.